The new identity expresses in the most direct and simple way its core value – the healthy smile. Starting from the phrase ‘every smile is different,’ we’ve created a system focused on results, both from an aesthetic perspective and as an expression of patient satisfaction: the smile. The creation of many, different smiles became the canvas on which the company’s logo is applied.

 

All the individual elements of the identity – from the color palette and typography to the materials of the applications – are designed to elegantly frame the smile. The friendliness of the curve as an expression is conveyed throughout all the applications. In this way, the diversity of cases and the range of related services are presented, giving a clear – though abstract – image of the clinic’s identity.