enhanced the sense of luxury while
creating a modern visual identity.
2020
Logotype
Brand identity development
Identities (20)
Printed matter (19)
2020
Logotype
Brand identity development
Identities (20)
Printed matter (19)
Production
Asterios Goussios Printing
Photography
Studio YK
About
Vivant is a new beauty center, located in Thessaloniki. The key word in this case is luxury. Not as an unnecessary or occasional service, but as an essential element of a choice that relates to beauty, self-care and psychology.
The main visual element that governs the identity is the geometric forms, which alternate in different ways depending on the application. A structural element is the diamond (symbolizing the V of Vivant).
Additionally, the use of ideal colors, materials, and post-printing techniques across all identity applications provides a further layer of luxury, such as the way light changes when it hits the surfaces of the diamond. Finally, the elegant typography – with the alternating serif and sans serif fonts in the text flow – contributes to the successful rendering of a modern visual identity.
About
Vivant is a new beauty center, located in Thessaloniki. The key word in this case is luxury. Not as an unnecessary or occasional service, but as an essential element of a choice that relates to beauty, self-care and psychology.
Production
Asterios Goussios Printing
Photography
Studio YK
The main visual element that governs the identity is the geometric forms, which alternate in different ways depending on the application. A structural element is the diamond (symbolizing the V of Vivant).
Additionally, the use of ideal colors, materials, and post-printing techniques across all identity applications provides a further layer of luxury, such as the way light changes when it hits the surfaces of the diamond. Finally, the elegant typography – with the alternating serif and sans serif fonts in the text flow – contributes to the successful rendering of a modern visual identity.
More work
