expressing simplicity & abstraction
through typography and semantics.
2019
Logotype
Brand identity development
Printed matter
Identities (20)
Printed matter (19)
2019
Logotype
Brand identity development
Printed matter
Identities (20)
Printed matter (19)
Featured
Behance
Graphic gallery
Production
Asterios Goussios Printing
Photography
Studio YK
About
At the core of this logo, there are two elements. The first, the initial letter of the doctor’s last name. The second, a schematic-abstractive rendering of the subject of expertise, being a gastroenterologist. The choice of simplicity and abstraction is guided by the nature of the particular specialty.
Being the natural continuation of a logotype with specific elements (simplicity, abstraction, semantics), the identity of this particular practise brings to the fore – with two of its basic concepts – the ability to formulate thought through a system of expression and communication, but also that of man’s mental capacity, of reason.
Thus, science and its documentation go through a purely typographic approach, with applications and materials operating without unnecessary elements. The goal is the for the essential prestige & imprint of specialization to come through each individual element of this identity.
About
At the core of this logo, there are two elements. The first, the initial letter of the doctor’s last name. The second, a schematic-abstractive rendering of the subject of expertise, being a gastroenterologist. The choice of simplicity and abstraction is guided by the nature of the particular specialty.
Featured
Behance
Graphic gallery
Production
Asterios Goussios Printing
Photography
Studio YK
Being the natural continuation of a logotype with specific elements (simplicity, abstraction, semantics), the identity of this particular practise brings to the fore – with two of its basic concepts – the ability to formulate thought through a system of expression and communication, but also that of man’s mental capacity, of reason.
Thus, science and its documentation go through a purely typographic approach, with applications and materials operating without unnecessary elements. The goal is the for the essential prestige & imprint of specialization to come through each individual element of this identity.
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