Our process is guided by an expressive typographic approach. The new logotype system acts as an organic element within the individual symbols of the brand, flowing naturally with them, enhancing the brand’s quality while remaining distinctly simple in its form.

 

The overall aesthetic that frames this system is based on a retro, nostalgic approach with two main axes: the color tones derived from nature (terracotta, earth, sand) and the texts, which in the form of verses, abstractly and symbolically convey the mood of summer.

 

The new identity avoids a direct descriptive link to the object (hospitality) and instead functions as a composition that evokes the mental image of summer (inspired by the name), tranquility, and carefree spirit—under a simple, easily perceptible, and modern perspective.