created a new, sustainable
vision for Elektra Comfort®
2021
Logotype
Brand identity development
Printed matter
Signage
Websites
Identities (22)
Websites (6)
2021
Logotype
Brand identity development
Printed matter
Signage
Websites
Identities (22)
Websites (6)
Featured
Behance
Graphic gallery
Production
Asterios Goussios printing
Photography
Stef Tsakiris
Copywriter
George Mantzouranedes
About
Elektra Comfort is a family owned hospitality business in Thassos, an island that is flooded every summer by Greek and foreign visitors. Against the tension and “noise” that arises in such a destination, Elektra follows a distinct approach: Low tones, contact and reconnection with nature and our inner world.
Friendly curves interspersed in the logo and signage – a systematic typographic approach hinting on alternate characters and a refined approach on color, utilising earth tones across all applications.
Our direction also moved towards responsible practices in the production of all printed matter, giving an emphasis to a more curated selection in materials, as well as on material management: Paper pulp and scrap, inks, binding and collection – reusing the waste that resulted from the sum of the production process. Even the volume of texts remains limited to what is absolutely necessary: Loud is not allowed.
About
Elektra Comfort is a family owned hospitality business in Thassos, an island that is flooded every summer by Greek and foreign visitors. Against the tension and “noise” that arises in such a destination, Elektra follows a distinct approach: Low tones, contact and reconnection with nature and our inner world.
Featured
Behance
Graphic gallery
Production
Asterios Goussios printing
Photography
Stef Tsakiris
Copywriter
George Mantzouranedes
Friendly curves interspersed in the logo and signage – a systematic typographic approach hinting on alternate characters and a refined approach on color, utilising earth tones across all applications.
Our direction also moved towards responsible practices in the production of all printed matter, giving an emphasis to a more curated selection in materials, as well as on material management: Paper pulp and scrap, inks, binding and collection – reusing the waste that resulted from the sum of the production process. Even the volume of texts remains limited to what is absolutely necessary: Loud is not allowed.
More work
