One of the main objectives of its printed communication—through both corporate and product presentations—was immediacy and clarity. In an industry like primary production, the abundance of options for farmers or livestock breeders can ultimately lead to confusion.

 

By addressing them clearly, with a sense of appreciation for the time they will dedicate, the company’s areas of activity and the range of solutions it offers are presented. Dominant elements include pictograms with diecuts for each individual series, “clean” images, and clear classification of information by product, with an emphasis on its advantages.