We were commissioned to develop a new visual identity, based on a contemporary approach that the new generation of owners has as a vision for the brand. We have developed a symbol, a new implementation on the initial of their brandname, visually blended with a key ingredient. A strong visual language was developed, based on geometry and repetition whilst encompassing a vivid colour palette.

 

Furthermore, we developed a series of packaging that varies in form and use. From pastry boxes to fresh bread paper bags, the new packaging has been based on a systematic approach, utilising geometric patterns & repetition.